Assoc. Prof. Muhamad Fazil Ahmad

Universiti Sultan Zainal Abidin

mfazilahmad@unisza.edu.my, Malaysia

+6019-3249601

mfazilahmad@unisza.edu.my

Muhamad Fazil Ahmad, is an Assoc. Prof. (Communication) at Faculty of Applied Social Sciences, and Arts and Heritage Centre (Director) at Universiti Sultan Zainal Abidin, (UniSZA) Kuala Terengganu, Terengganu MALAYSIA. He has a diverse array of research interests, which ranges from: Public Relations, Human Communication, Corporate Communication, Halal Labelling, Social Sciences and Humanities, Social and Behavioral Sciences, and Screen and Cultural Studies. At the moment, his primary area of scholarship is concerned with the relationship between theory and practice of CSR for sustainability, particularly how theory informs practice, and/or how practice informs theory. Recent publications of note include: " The Era of Artificial Intelligence in Malaysian Higher Education: Impact and Challenges in Tangible Mixed-Reality Learning System toward Self Exploration Education (SEE)" (Elsevier), "Antecedents of Halal Brand Personality" (Emerald), and “Corporate Social Responsibility for Takaful Industry's Branding Image" (UKM Scopus).